Cluster Channel
Tacoma and Clear Channel have resurrected a cute little quarrel from the prior century, and you can see it right in front of your mug EVERYWHERE around town. Perhaps the words "Constitutions Matter" ring a bell? Unless you drive with your eyes closed, you have seen this message everywhere, and you've also noticed that more and more appear by the hour.
For those of you under a rock, drive through Tacoma proper, and the first billboard you locate should explain everything.
Clear Channel has about 2,495,872,598,725,987 billboards around Tacoma, and they are all rumored to be changing to "Constitutions Matter" in the near future. A quick search of the internet for this phrase quickly brings you to an array of anti-Clear Channel articles, blogs, postings, etc. On behalf of Clear Channel's marketing department, let me just say "Brillliant!"
For those of you under a rock, drive through Tacoma proper, and the first billboard you locate should explain everything.
Clear Channel has about 2,495,872,598,725,987 billboards around Tacoma, and they are all rumored to be changing to "Constitutions Matter" in the near future. A quick search of the internet for this phrase quickly brings you to an array of anti-Clear Channel articles, blogs, postings, etc. On behalf of Clear Channel's marketing department, let me just say "Brillliant!"
City Blight Fight-
Constitutions DO Matter! Clear Channel, you have too many billboards. Get out of our town. Honestly, I didn't realize there were so many billboards on our main thouroughfairs until Clear Channel made them all look the same with their viral campaigning, complaining how their constitutional rights are in jeopardy. What a bunch of crap anyways. Is that even an applicable gripe?
Either way, before now I wouldn't have cared about a legal battle between the city and these billboard monopolists. But now that Clear Channel is creating a fight at the end of their grace period to remove their unsightly advertisements (a ten year grace period set forth by the city officials) I have no sympathy at all for their cause. They obviously have played this game with other cities before and they are following the advice of their lawyer team. They've probably even won a few battles to keep their billboards up in other cities, but I don't care. The city needs to stand by their orders from the past and not allow this company the opportunity to sway an already decided ruling.
Whom ever thought up the idea to create a viral campaign using some obscure quote that makes no sense to anyone outside of their very small circle has to be on the hot seat at work now. If the idea was to find sympathy from unsuspecting citizens of this town, I can tell you right now, I am an unsuspecting citizen and all I want is for you to lose your legal battle and leave town right now. Please don't take ten years to move either. Just pack up and go manage your other millions of blight boards in other towns. Good riddance.
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Amen, brother. I hear ya loud and clear. Thank you for bringing a little attitude to the table.
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